In the world of advertising, creating a memorable brand is essential. One powerful tool that can significantly enhance brand recognition and emotional connection is music.
Enhancing Brand Recognition
Music has a unique ability to create strong associations in the human brain. When a jingle or song consistently accompanies a brand's commercials, audiences begin to associate that piece of music with the brand itself. This enhanced brand recognition can make your product more memorable and distinguishable in a crowded marketplace.
Building Emotional Connections
Music can evoke emotions more effectively than words alone. By carefully selecting a jingle or song that aligns with your brand's message, you can tap into these emotions to create a more profound connection with your audience. This emotional bond can foster greater loyalty and repeat purchasing behavior among consumers.
Reinforcing Brand Identity
A well-crafted jingle or song can serve as an extension of your brand's identity. It can encapsulate your brand's values, personality, and mission in a way that resonates with your target market. By reinforcing what your brand stands for, music can help establish a cohesive brand image that remains consistent across different marketing channels.
In conclusion, the strategic use of music in brand advertising offers numerous benefits, from enhancing recognition and building emotional connections to reinforcing brand identity. Investing in a memorable jingle or song can be a lucrative move that amplifies your brand's impact in the mind of the consumer.
OooGirl Work Example “Bloom” – A Jingle for the Natural Beauty
I recently collaborated with Lotus Ave Cosmetics, formally known as Beauty by Nature Cosmetics; an upcoming cruelty-free makeup company established by the lovely Asia Raychelle MUA. The production “Bloom” was created for the spring launch of the company’s Bloom Collection. To give off the essence of natural beauty, the instrumental is minimalistic and light with its use of key usage of synths, bright percussion instruments like the marimba, xylophone, hi-hats, and dancing keys. Click below to hear the 30-second anthem.
Be sure to follow OooGirl's Instagram @ooogirlent for behind-the-scenes footage of me, and my creative process, and be sure to follow Beauty by Nature Cosmetics for updates on products that will make you feel good in your skin.
If you need a jingle or song for advertisement, please feel free to click the "contact me" button on this page and let me know about your brand and/or product, I would love to help bring it to life!
Interested in knowing more? Be sure to check out everyone involved on Instagram!
Company: Lotus Ave Cosmetics @lotusavecosmetics
Vocal Artist: Gerriah @iamgerriah
Music Production by OooGirl Enterprise @ooogirlent
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